How we make our content

Who writes ExamKind pages?

Our pages carry the byline "ExamKind Editorial Team". In practice that team is:

• AI agents that research official sources, draft pages and review each other's work.
• A human founder, who sets our standards, approves each launch set of pages, rules on any disputed fact and reviews a sample of everything we publish.

We do not employ teachers or admissions officers to write or review pages at the moment. If a named, qualified person does review a page in future, that page will say who they are and what they checked. You will never see an invented author, an invented reviewer or an invented parent quote on ExamKind.

How does a page get made?

Every page goes through the same steps:

1. Brief. We start from a plan that says what parents search for, what they need to know and which facts the page depends on.
2. Fact gathering. Our data desk saves a copy of each official source, such as a council admissions page, a school's admission policy or the government's School Admissions Code. The copy is stored with the date and a digital fingerprint, so we can always show exactly what the source said when we read it.
3. Two independent checks. Two separate passes extract each fact from the saved source, quoting the exact sentence. The second pass does not see the first pass's answers. If both agree, the fact is marked as verified. If they disagree, the fact is marked as disputed and goes to the founder to resolve. If only one pass finds it, it is not used.
4. Drafting. The page is written around the facts. Facts are inserted as references to our records, not typed by hand, so when a fact changes the page changes with it.
5. Adversarial review. A separate review step checks every claim against the records, removes anything we cannot support, and checks tone, reading level and accessibility. It also screens for promises we never make, such as promising a pass or a place.
6. Approval. The founder approves each launch set. After launch, the founder reviews a sample of new pages and every page on sensitive topics, such as appeals, special educational needs and wellbeing.

Where do we never use AI?

• To invent facts. If a fact is not in an official source, we say it is not yet published or not known.
• To invent people. No made-up parents, quotes, reviews, authors or success stories.
• With your family's information, in our drafting tools. We do not put personal details, children's details or anything a family has told us into the AI tools we use to draft pages.
• To get round a website's rules. If a school or council site blocks automated reading, we do not try to get around it. A person collects that document by hand instead, and until then the fact stays marked as not yet checked.

How do you know a fact is up to date?

Each fact on a page shows the date we last checked it and links to its source. We re-check sources on a schedule, and more often in busy weeks such as results season. When a source changes, the facts that depend on it go back through the two checks. A fact we cannot currently confirm shows as "to be confirmed" or "not yet published" rather than an old value. More detail is on How we verify school and admissions data.

Why use AI at all?

There are hundreds of schools and dozens of test areas, and their rules change every year. Keeping all of it accurate and dated by hand would take a large team. AI tools let us read and compare official documents at that scale. What keeps the information trustworthy is not who typed it, but whether every fact can be traced to an official source, checked twice and corrected quickly. That is the standard we hold ourselves to.

Does advertising or commission shape our pages?

No. ExamKind carries no advertising and no affiliate links, so nothing on our pages is shaped by commission. We are not paid to mention, rank or recommend any school, test provider, tutor, book or course. More detail is on our independence.

What should you do if something looks wrong?

Please tell us. You can report an error from any page. Our targets, once we have confirmed an error, are:

• factual errors and answer-key errors in our practice questions: fixed within 48 hours. Affected practice scores are re-marked.

Both kinds of fix are logged publicly on our corrections log. Our wider rules on tone, claims and sources are in our editorial standards.

Related pages

• About ExamKind
• How we verify school and admissions data
• Editorial standards
• Our independence
• Our service providers (sub-processors) (the companies whose services we use)